Central European discount platform companies have united to fortify their market positions against Groupon's expansion, with significant investment from the Czech firm Slevomat in Hungarian platform Bónusz Brigád.

Target Information

The target of this collaboration is a consortium comprising numerous community purchasing companies in Central Europe, primarily including the prominent Hungarian discount platform, Bónusz Brigád. This strategic alliance has been formed in response to the expansion of Groupon, the world's largest coupon website, which poses a competitive threat to local market players. The partnership was solidified through a cooperation agreement signed by companies from Hungary, Bulgaria, the Czech Republic, Slovakia, and the three Baltic states.

The consortium consists of 12 coupon-based companies across these seven countries, marking a notable departure from traditional corporate alliances. Among these companies, the Czech firm Slevomat s.r.o. is the most financially robust and is set to acquire a stake in the Hungarian Bónusz Brigád.

Industry Overview in the Target's Country

The market for online discount platforms in Hungary has been rapidly evolving, with Bónusz Brigád standing as a leading player in the sector. In its first year of operations, the platform generated sales of approximately 12 mil