GB & Partners invested 1.2 billion HUF in AERON, a Hungarian fashion brand, to support its global expansion and growth in the luxury retail sector.

Target Information

AERON, a fashion brand founded by Eszter Áron in 2011, has successfully navigated significant changes over the last two years. The company has doubled its workforce and expanded into new markets, demonstrating resilience even amidst challenges posed by the COVID-19 pandemic.

With a strong commitment to quality and innovation, AERON has positioned itself as a notable player in the fashion industry, offering collections that appeal to a global audience. Its recent investments have allowed it to enhance its presence in prestigious retail locations.

Industry Overview

The fashion industry in Hungary has shown remarkable growth potential, fueled by a diverse range of designers and a rich cultural herita