VisionPlatform has executed a follow-on investment in Generic Cosmetics to enhance its production capacity and marketing strategies while supporting the mission to provide high-quality, affordable cosmetics.

Target Information

VisionPlatform Inc., headquartered in Minato, Tokyo, Japan, has made a follow-on investment in Generic Cosmetics Co., Ltd., located in Kofu, Yamanashi Prefecture. This investment marks the second round of funding for Generic Cosmetics, following a previous capital injection aimed at creating a category of high-quality yet affordable cosmetics.

Generic Cosmetics operates under the mission of 'democratizing high-quality cosmetics' and is the only D2C brand in Japan that holds the trademark for 'generic cosmetics' and 'generic cosmeceuticals.' The company proposes a new consumer category by offering products that effectively balance quality and affordability. The previous funding round allowed for an expansion of their manufacturing capabilities by increasing personnel and incorporating new machinery to enhance production volume and safety.

Industry Overview

In Japan, the cosmetics industry has witnessed notable growth, driven by a rising demand for high-quality yet cost-effective products among consumers. As disposable income increases and consumer awareness grows regarding the ingredients used in cosm