GoWish appoints Rich Waterworth as Chair and Mads Dahlerup as CEO to spearhead global expansion following investment from Capital D, targeting the burgeoning social shopping market.

Information on the Target

GoWish is a prominent wishlist platform that was born in Scandinavia and has rapidly gained traction in the social shopping sector. With over 3.8 million users in the United States alone, it has established itself as a key player in the burgeoning space of digital and social commerce. The platform's focus is on creating a seamless shopping experience by allowing users to curate and share wishlists, tapping into the interests of Gen A and Z who predominantly engage with social media for shopping decisions.

Industry Overview in the Target's Specific Country

The social shopping market in Scandinavia is witnessing significant growth, driven by the increasing adoption of e-commerce and social media integration. With a collective population that embraces digital platforms, Scandinavian consumers are actively participating in online shopping, creating a conducive environment for social shopping platforms like GoWish to thrive.

Globally, the social shopping market is estimated to be valued at approximately USD 700 billion per annum. As this industry expands, companies are leveraging social media to connect with younger consumers who prioritize engaging