Day One Capital has invested 70 million HUF in Flan Technologies Kft to support its international expansion and product development in the digital advertising sector.

Information on the Target

Day One Capital, Hungary’s first registered angel investment venture capital fund, has invested 70 million HUF in Flan Technologies Kft, a company specializing in content advertising services and data visualization content management systems. This investment will support the company’s expansion into international markets and further product development.

Flan Technologies is a domestic-owned entity that has developed highly efficient, label-based advertising servers and data visualization management applications. Their flagship product, AdFlan, utilizes contextual and behavioral data to optimize the placement of targeted advertisements, greatly enhancing advertising effectiveness. Another notable product, FruitFlan, is an online editorial interface that displays visitor data in a visually appealing and easily understandable format.

Industry Overview in Hungary

The digital advertising industry in Hungary has seen substantial growth over recent years, driven by increasing internet penetration and the rising importance of data-driven marketing strategies. Local businesses are increasingly recognizing the nee