getinside, a retail media solution aimed at enhancing e-commerce profitability, secured €3.2 million in seed funding led by La Poste Ventures to accelerate its technology development and expand its offerings for over 250 client merchants in France's evolving retail media landscape.

Information on the target

getinside is a pioneering retail media solution designed to enhance e-commerce profitability by enabling merchants to effectively monetize their customer audiences. The company recently secured €3.2 million in seed funding, comprising €2 million in equity and €1.2 million in debt. This funding round was led by La Poste Ventures, with participation from Swiss Post Ventures, 50 Partners, and Clover, alongside a reinvestment from Founders Future, which previously led the pre-seed round.

Since its inception in 2022, getinside has rapidly gained traction, boasting over 250 e-commerce merchants as clients. The platform empowers these merchants to leverage their most valuable asset—their customer base—by facilitating incremental revenue generation through targeted advertising campaigns.

Industry overview in the target’s specific country

The retail media landscape in France is undergoing a significant transformation, with advertiser investments projected to exceed traditional TV advertising spend by 2026. This shift highlights the growing importance