Asphalte raises €5 million from notable investors to accelerate its sustainable fashion expansion in Europe.

Information on the Target

Asphalte, a rapidly growing brand founded six years ago, specializes in sustainable men's and women's apparel. The company has successfully sold nearly one million pieces to a loyal customer base of 150,000 individuals. In 2023, Asphalte reported a revenue of €23 million, representing a remarkable 60% increase since 2020. This growth stems from their innovative model, which involves co-creating products with their customers, focusing on high-quality natural or recycled materials, and promoting clothing durability, all produced within Europe.

The brand employs a pre-order sales model that not only keeps prices affordable but also mitigates the issue of overproduction, which is harmful to the environment. Asphalte places a strong emphasis on product traceability and transparently displays the environmental impact of each item while continuously striving to enhance their footprint throughout the product lifecycle.

Industry Overview in the Target’s Specific Country

France’s fashion industry, recognized for its heritage and influence, has been undergoing a significant transformation toward sustainability. With consumers increasingly prioritizing ethical practices and environmental stewardship, brands like