Veesual, a Paris-based virtual try-on platform for the fashion industry, has successfully closed a $7.5 million Seed funding round led by AVP and Techstars to support its expansion into the US market.

Target Information

Veesual, founded in 2020 and headquartered in Paris, is a leading virtual try-on platform modernizing the online shopping experience in the fashion industry. The company specializes in augmented shopping solutions, which allow consumers to visualize clothing on diverse models, improving customer satisfaction and reducing return rates. Veesual’s proprietary Image Generation Engine (IGT) is designed to help fashion brands deliver visually appealing imagery while dynamically adapting various clothing pieces to different models, emphasizing inclusivity and diversity.

The company collaborates with notable brands across Europe, including premium names like Claudie Pierlot, children's fashion brands like Sergent Major and DPAM, and popular retailers such as La Redoute and Gemo. Veesual's innovative tools empower brands to enhance their e-commerce platforms, providing a competitive edge in a rapidly evolving digital marketplace.

Industry Overview

The fashion e-commerce sector is undergoing a transformative phase, driven by technological advancements and changing consumer behaviors. As of 2023, the landscape is shifting towards more inclusive marketing strategies tha