Trace For Good raised €3.5 million to expand its traceability SaaS platform, responding to increasing demand for transparency in consumer goods supply chains.

Target Information

Trace For Good, founded in 2022 by Léa Gillet and Laura Bréban, is a French company that specializes in enhancing traceability in consumer goods supply chains. The company has developed an innovative software-as-a-service (SaaS) platform designed to centralize compliance and traceability data, thereby facilitating the management of information and documentation related to supply chain risk and sustainability. This platform aims to foster a transparent and trustworthy ecosystem among brands, customers, and suppliers.

The platform consists of two main components: the Client Platform and the Traceability Platform. The Client Platform allows brands and retailers to monitor product traceability from the source of raw materials through to the end product by integrating intelligent data flows for verification. Meanwhile, the Traceability Platform supports suppliers in efficiently responding to customer inquiries, utilizing artificial intelligence for data accuracy and simplified information gathering.

Industry Overview

As consumer awareness of sustainability issues continues to rise, the demand for traceability in supply chains has intensified globally, particularly in Europe. European countries are implementing stricter corporate s