XPLN.AI has raised €7 million in funding to enhance its innovative advertising measurement technology focused on user attention, positioning itself for growth in the evolving digital advertising landscape.

Target Information

XPLN.AI is an innovative AdTech startup based in Paris, founded in 2022 by alumni from Meta and Criteo. The company has recently secured €7 million in funding, spearheaded by Ventech, with contributions from Spring Invest. XPLN.AI is dedicated to revolutionizing the measurement of advertising effectiveness by introducing a new key performance indicator (KPI) focused on user attention rather than traditional visibility metrics. This approach aims to provide advertisers with more accurate insights into the impact of their campaigns.

Since its inception, XPLN.AI has gained traction, appealing to over 300 brands across 30 countries. This growing success underscores the relevance of its technology in an industry seeking new standards for effectiveness in advertising.

Industry Overview in France

The digital advertising landscape in France is undergoing significant transformation, driven by greater regulatory scrutiny and changing user behaviors. The decline of third-party advertising identifiers has posed challenges to traditional measurement frameworks, rendering