Wingreens Farms has acquired a 100% stake in Raw Pressery, enhancing its presence in India's health-focused beverage market.

Target Information

Wingreens Farms Private Limited, commonly known as Wingreens, is a prominent player in India’s rapidly expanding 'Better for You' food and beverage sector. The company, established in 2011 by Anju Srivastava and Arjun Srivastava, has pioneered the market for fresh dips in India and has successfully diversified its product offerings to include Mayos, Sauces, Chips, Bakery products, and Beverages. With a strong brand image and a commitment to quality, Wingreens has solidified its position as a category leader in the food space.

In a strategic move, Wingreens has acquired a 100% stake in Raw Pressery, a brand synonymous with premium cold-pressed juices in India. This acquisition enables Wingreens to tap into the significant beverage market while enhancing its appeal to health-conscious consumers. The acquisition aligns with Wingreens' overarching goal of expanding its footprint in the better-for-you category and diversifying its product range.

Industry Overview

The health and wellness food and beverage industry in India has witnessed tremendous growth in recent years, largely driven by changing consumer preferences towards healthier options. The segment has become increasingly competitive,