Balaji Wafers has secured a strategic investment from General Atlantic to enhance its growth and innovation within the Indian packaged snacks market.
Target Company Overview
On January 22, 2026, Balaji Wafers, one of India's leading snack food brands, announced a strategic investment agreement with General Atlantic, a prominent global investor. Founded in 1981 by the Virani family, Balaji Wafers has evolved from a small home-based business into a significant player in India’s packaged snack industry. The company prides itself on offering a diverse range of products, including Namkeen, Western snacks, potato wafers, noodles, chikki, papad, and confectionery, all renowned for their consistent quality and taste. With operations scalable from its base in Gujarat, Balaji Wafers has expanded its reach to multiple states across India and exports its products to approximately 25 countries worldwide.
The partnership with General Atlantic aims to enhance critical corporate functions and foster innovation within Balaji Wafers. Leveraging General Atlantic's expertise in the food and consumer sectors, the company intends to accelerate its growth trajectory across India.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview
The Indian packaged snacks market has witnessed substantial growth in recent years, driven by changing consumer preferences towards affordable, high-quality, and con
Similar Deals
Anheuser Busch InBev → The Indian Hotels Company Limited
2019
General Atlantic
invested in
Balaji Wafers
in 2026
in a Strategic Partnership deal