iD Fresh Food has secured a strategic investment from Apax Partners to accelerate its growth in India and Gulf Markets.

Information on the Target

iD Fresh Food, commonly referred to as iD Fresh, is the leading clean label foods brand in India, focusing on making fresh, preservative-free, traditionally prepared Indian food accessible at scale. Established in 2005 in Bengaluru, the company began by supplying idli/dosa batter to local retailers and has since developed a unique daily, cold-chain model that allows for the delivery of clean-label fresh products with a refrigerated shelf life of 5–7 days.

Today, iD Fresh has expanded its reach to over 50 cities in India and the Gulf, employing nearly 2,400 staff members. It stands as India's largest ready-to-cook fresh foods provider and holds a significant market share—approximately 50–60%—in its core product categories, which include Idli/Dosa batter, Indian flatbreads, and various accompaniments such as chutneys and sambar. The company has showcased consistent and profitable growth, evidenced by double-digit EBITDA margins and an overall growth rate of around 25%.

Industry Overview in India

The Indian food industry is experiencing a transformative phase characterized by shifting consumer preferences towards healthy, convenient, and fresh food options. As disposable incomes rise and urbanization accelerat