Suave Brands and Elida Beauty have merged to form Evermark, a leading global platform of personal care brands with approximately $1.9 billion in annual retail sales.

Target Information

Suave Brands Company and Elida Beauty have merged to form a new entity known as Evermark, LLC, which stands as a significant global player in the personal care industry. The merger combines the strengths of both companies, whose portfolio includes renowned brands with a collective annual retail sales figure of approximately $1.9 billion. This strategic union aims to leverage the established legacy of both organizations in order to promote the growth of their iconic brands.

The brand offerings under Evermark include household names such as Suave, Q-tips, ChapStick, Pond's, Caress, St. Ives, Noxzema, and TIGI, among others. Together, these brands cater to millions of customers daily, reflecting a diverse product range in hair care, body care, and lip care that has become a staple in everyday routines globally.

Industry Overview

The personal care industry has seen significant growth trends, particularly within the United States, where consumers are increasingly prioritizing product quality and brand trust. Brands in this sector play an essential role in the