iD Fresh Food secures a strategic investment from Apax Funds to enhance its growth and expand its market reach in India and the Gulf region.

Overview of iD Fresh Food

iD Fresh Food, established in 2005 in Bengaluru, is recognized as India’s leading clean label foods brand. The company was founded with the vision of offering fresh, preservative-free, traditionally prepared Indian food to a wider audience. Initially, it specialized in supplying idli and dosa batter to local retailers, but it has since transformed into a major player in the ready-to-cook fresh foods market. iD Fresh operates a unique daily, direct-to-retailer cold-chain model, ensuring that its clean-label products maintain a refrigerated shelf life of 5–7 days. Currently, the company serves over 50 cities across India and the Gulf region, employing nearly 2,400 individuals.

As the largest brand in its domain, iD Fresh commands an approximate 50–60% market share in its core categories, which include idli/dosa batter, Indian flatbreads, chutneys, sambar, and value-added dairy products. The company has showcased consistent and profitable growth, with double-digit EBITDA margins and an annual growth rate of around 25%. Its commitment to providing high-quality, fresh foods has established iD Fresh as a household name across many Indian families.

Industry Overview in India

India's food industry has witnessed a remarkable evolution over the last few years, driven by rising disposable incomes, urbanization, and changing consumer preferences towards quality and convenience. The clean label foods sector has emerged as a prominent segment within