Trinity Investors invested $34.5 million in Waterloo Sparkling Water to fund its growth in the booming flavored sparkling water market.

Target Information

Waterloo Sparkling Water (WSW) is a consumer packaged goods brand based in Austin, Texas, specializing in the rapidly expanding flavored sparkling water market. Since its inception in 2017, WSW has demonstrated remarkable revenue growth and has established itself with impressive sales velocity, distinguishing itself as a leader in the sector. The brand attributes its success to a dedicated in-house team of flavor artisans who are committed to crafting unique flavor combinations, consistently outperforming competitors in taste tests.

This innovation and emphasis on quality have positioned WSW favorably within a crowded marketplace, allowing it to capitalize on the growing health-conscious consumer trend towards flavored and carbonated beverages.

Industry Overview

The flavored sparkling water industry has witnessed significant growth in recent years, driven primarily by rising consumer demand for healthier beverage alternatives. As consum