Hummingbird Equity Partners has made a growth investment in Humble Brands to enhance its product innovation and market reach in the natural personal care sector.

Information on the Target

Humble Brands, based in Taos, New Mexico, is a pioneering company in the natural personal care sector. Known for its commitment to quality and sustainability, Humble creates effective personal care products from simple, authentic ingredients. Each product features distinctive, natural scents derived solely from essential oils, reflecting the brand's dedication to purity and environmental responsibility. Additionally, as a member of 1% for the Planet®, Humble Brands contributes to impactful environmental initiatives, ensuring its practices align with its values.

Industry Overview in the Target’s Specific Country

The natural personal care industry in the United States has been experiencing significant growth, driven by a rising consumer preference for clean, eco-friendly products. Increasing awareness regarding the harms of synthetic ingredients and the importance of sustainability has shifted many consumers towards brands that prioritize health and wellness.

This shift is further complemented by the booming e-commerce sector, which has made it easier for smaller, niche brands like Humble Brands to a