Pura Vida Miami has secured a minority investment from TSG Consumer to accelerate its growth and nationwide expansion while maintaining its commitment to health and wellness.

Information on the Target

Pura Vida Miami, founded in 2012 by Omer and Jennifer Horev, is a premium all-day café and lifestyle brand dedicated to health and wellness. Initially starting as a single café in Miami Beach, the brand has expanded significantly, now boasting over 40 locations across Florida, New York City, and Southern California. Pura Vida is renowned for its commitment to a clean, health-conscious menu and exceptional hospitality, creating a loyal community of health enthusiasts.

The vision behind Pura Vida is straightforward: to make healthy eating accessible and enjoyable for everyone. The brand focuses on providing nutritious meals in a casual setting, promoting a lifestyle that emphasizes wellness and connection. This new investment is poised to further enhance its mission by fostering growth while preserving the core values that have been integral to its success.

Industry Overview

The health and wellness café industry in the United States has been experiencing robust growth, driven by increasing consumer demand for healthy alternatives and a heightened awareness of nutrition. As wellness trends dominate consumer prefere