Otter & Company Capital Holdings invests in Rootberry LLC to support its expansion from 75 to over 1,000 retail locations, focusing on allergen-friendly, ready-to-eat meals in response to the growing demand for healthier food options.

Information on the Target

Rootberry LLC is a St. Louis-based company specializing in the production of allergen-friendly, nutritionally balanced, ready-to-eat meals and snacks. Founded in 2021, Rootberry has quickly evolved from a fresh-to-consumer direct model into a successful enterprise offering a variety of packaged meals. The company aims to provide convenient, flavorful, and healthy food options, which have gained traction in both retail and food service sectors.

With a mission to deliver meals that blend taste with health, Rootberry offers a diverse menu featuring frozen meals inspired by global cuisines, alongside convenient grab-and-go snacks known as Energy Bites. Their products are distinguished by their quality, use of sustainably sourced ingredients, and commitment to being dairy-free and gluten-free, catering to a broad audience seeking healthier food choices.

Industry Overview in the Target’s Specific Country

The market for healthy, allergen-friendly meals in the United States has been witnessing rapid growth, driven by a significant consumer shift towards healthier eating habits and the avoidance of ultra-processed foods. The deman