Ascent Equity Partners and One Luxury Group are investing approximately 35 billion KRW in Pharrell Williams' skincare brand Humanrace, acquiring a 30% equity stake to support its expansion in the skincare and fashion sectors.

Information on the Target

Humanrace, a skincare brand launched by globally recognized pop star Pharrell Williams in 2020, is set to receive an investment of approximately 35 billion KRW from Ascent Equity Partners (Ascent EP) in collaboration with the UK-based One Luxury Group (OLG). The partnership involves the establishment of a co-general partner fund through which Ascent EP will acquire a 30% equity stake in Humanrace. The brand's primary focus is in the skincare sector, but it plans to expand into fashion and other new business areas through collaborations with global brands.

Humanrace has demonstrated its commercial viability by generating around $5 million in revenue from its pilot products in 2021 alone. The brand benefits from Pharrell Williams' prominent marketing influence, as he also serves as the creative director for Louis Vuitton's menswear and has a strong presence in the fashion industry. His involvement has heightened public and industry interest in Humanrace, making it a relevant player in the competitive skincare market.

Industry Overview in the Target’s Specific Country

The skincare industry in the United States is one of the largest and fastest-growing segments of the beauty market, driven by rising consumer awareness and demand for effective skincare solutions. Wi