Serenity Kids has secured a $50 million minority investment from Stride Consumer Partners to enhance its market leadership and innovation in the baby food sector.

Information on the Target

Serenity Kids is a prominent shelf-stable baby and toddler food brand in the United States, co-founded by Serenity and Joe Carr. The brand was created out of a necessity for nutritious baby food options that are low in sugar and rich in balanced macronutrients. Established in 2018, Serenity Kids has rapidly emerged as the fastest-selling shelf-stable baby food pouch brand across various grocery channels.

Offering a range of nutrient-dense products—including pouches, puffs, and toddler formula—Serenity Kids ensures high-quality ingredients with national distribution in over 18,000 stores, including major retailers like Whole Foods Market, Walmart, Target, and Kroger. The brand has set itself apart through its commitment to providing healthy, ethically sourced options that withstand rigorous safety tests.

Industry Overview in the Target’s Specific Country

The baby food industry in the United States has witnessed substantial growth driven by increased parental awareness surrounding nutrition and dietary choices. Consumers are increasingly demanding products that prioritize health a