Target Information

Founded in 2006 by Corsican designer Stéphanie De Peretti, Mare Di Latte is a women's fashion brand specializing in chic, comfortable, and ingenious clothing and accessories. The brand draws inspiration from a 'lifestyle' concept, offering a collection that includes both coastal and urban pieces. Mare Di Latte emphasizes the use of high-quality materials, such as hand-woven cotton, luxurious pashmina chiffon, and silk muslin. Currently, the company employs four full-time staff members, supplemented by ten seasonal employees, and reported a revenue of €700,000 in 2016.

Industry Overview

The women's fashion industry in France is characterized by a diverse and competitive landscape, with numerous brands catering to various tastes and preferences. This sector has seen a continuous demand for innovative and stylish apparel as women increasingly seek versatility in their wardrobes. Aoan recognizable part of this industry is the emphasis on sustainable and ethically sourced materials, which Mare Di Latte embraces through its commitment to quality craftsmanship.

In recent years, e-commerce has emerged as a significant channel for growth within the French fashion market, allowing brands to reach a wider audience. Consumers are increasingly turning to online shopping for its convenience and the ability to discover new brands beyond traditional retail outlets. This transition has prompted many businesses, including Mare Di Latte, to enhance their online presence and sales strategies.

Furthermore, the Corsican fashion industry is seeing steady growth, supported by both regional pride and a unique cultural heritage that influences local designs. Mare Di Latte's focus on combining coastal aesthetics with urban fashion positions it well within this burgeoning market, appealing to both locals and tourists alike.

Rationale Behind the Deal

Smalt Capital’s investment of €700,000 in MDL Invest, through its FIP Néoveris Corse 2016, aims to finance the expansion of the Mare Di Latte brand. The funds will primarily support the opening of four new boutiques across Corsica over the next three years, as well as the development of an online store and the brand's international launch. This strategic move reflects Smalt Capital's belief in the potential for Mare Di Latte to capture a larger market share, both locally and abroad.

Investor Information

Smalt Capital is a specialist investment firm focused on supporting small and medium-sized enterprises (SMEs) in France and its overseas territories. With a pioneering track record in FIP Corse, the firm has established itself as a key player in fostering the growth of regional businesses. Through strategic investments, Smalt Capital aims to enhance the market presence and operational capabilities of its portfolio companies, enabling them to achieve sustainable growth.

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Evaluating this investment, it appears to be a positive opportunity for both Smalt Capital and Mare Di Latte. The women's fashion market in France is resilient, and the brand’s alignment with current trends of sustainable and quality fashion positions it well for future success. The planned expansion and the launch of an online platform are timely actions that could substantially increase brand visibility and sales.

Furthermore, the operational experience of Smalt Capital in managing investments, particularly within the Corsican market, suggests that they understand the regional nuances and consumer behavior effectively. This expertise will aid Mare Di Latte in navigating the complexities of growth and scaling operations.

However, the success of this investment will largely depend on the execution of the expansion plans and the ability to adapt to the competitive landscape. Mare Di Latte must ensure that its product offerings remain innovative and relevant while effectively engaging with customers through both physical and online channels.

Overall, should Mare Di Latte successfully implement its growth strategy, this investment could indeed yield significant returns for Smalt Capital, while also contributing to the sustainability and cultural richness of the Corsican fashion industry.

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