L’Oréal Groupe has entered into a long-term partnership with JACQUEMUS, including a minority investment to support the brand's expansion into the beauty sector.

Information on the Target

JACQUEMUS, an independent fashion brand founded by Simon Porte Jacquemus in Paris in 2009, has consistently pushed the boundaries of high fashion through innovative storytelling and striking visual presentations. The brand draws its inspiration from the designer's upbringing in the South of France and is characterized by its unique interpretations of culture and beauty. Over the years, JACQUEMUS has crafted fashion shows that have become viral events, featuring breathtaking settings such as lavender fields, the canal at Château de Versailles, and other artistic venues. This blend of artistic vision and commercial success has positioned JACQUEMUS as a compelling player in the luxury fashion market, leading to its recent foray into beauty products in collaboration with L’Oréal Luxe.

Industry Overview in France

The French beauty and cosmetics industry is one of the largest in the world, renowned for its innovation and sophistication. France has a long-standing reputation as a leader in beauty, hosting numerous international beauty brands and housing many of the major players in cosmetics manufacturing. The market is characterized by a profound emphasis on quality, sustainability, and a commitment to meeting diverse consumer preferences. Over recent years, there has been a notable shift towards digital engagement and e-commerce, reshaping how consumers interact with beauty brands.

Furthermore, the rise of social media has significantly influenced consumer behavior, with digital platforms allowing brands to connect authentically with their audiences. This dynamic has encouraged brands to innovate