Obyo Groupe secures minority investment from Cerea Partners to enhance its growth strategy and market consolidation in the professional hygiene sector.

Target Information

Obyo, a subsidiary of the Sofia Group, is a prominent regional player in the distribution of hygiene products, equipment, and services. Based in Saint-Nazaire, France, the company offers an extensive catalog featuring over 10,000 references. Its diverse clientele includes cafés, hotels, restaurants, public institutions, healthcare facilities, and cleaning companies, effectively catering to various market segments.

With a strong emphasis on local presence, Obyo has established a well-distributed network of eight agencies across France's Grand Ouest region and Ile-de-France. This geographical strategy enables Obyo to efficiently address the specific needs of its customers. The company is also a member of Heegeo, the leading national group of independent hygiene distributors.

Industry Overview

The European hygiene products market is experiencing significant growth, driven by increased awareness of health and cleanliness standards across various sectors. Within France, this trend is particularly pronounced in the wake of the