Obyo Groupe secures a minority investment from Cerea Partners to enhance its growth and market consolidation strategies in the professional hygiene industry.

Target Information

Obyo Groupe, a specialist in the distribution of hygiene products and services, is based in Saint-Nazaire. The company offers an extensive range of over 10,000 products tailored to various client sectors, including hospitality (cafés, hotels, restaurants), public institutions, healthcare facilities, and cleaning companies.

As a recognized regional player in the hygiene distribution market, Obyo operates through a network of eight agencies across the Greater West of France and the Paris region. The company prides itself on its expert commercial, technical, and logistical teams, which allow it to meet the specific needs of its clientele. Obyo is also a member of Heegeo, the leading national group of independent hygiene distributors.

Industry Overview

The hygiene industry in France has been experiencing steady growth, driven by increasing awareness around cleanliness and the necessity of maintaining health standards across various secto