Marlin Equity Partners has completed a majority investment in Didomi, a leading data privacy and consent management software provider, and has also facilitated Didomi's acquisition of Addingwell to enhance its solutions in a tightening regulatory environment.

Information on the Target

Didomi is a leading global provider of data privacy and consent management software, serving over 1,500 clients, including some of the world’s largest corporations. The company's innovative solutions assist businesses in achieving compliance with the latest data privacy regulations by managing user consent for data collection and processing. This strategic capability is essential for organizations looking to navigate the increasingly complex landscape of data regulations.

In addition to its core services, Didomi has recently expanded its portfolio through the acquisition of Addingwell, a server-side tagging platform based in the European Union. This acquisition is intended to enhance Didomi’s capabilities as a comprehensive solution for privacy-preserving data collection, which is becoming increasingly vital in a digital ecosystem characterized by growing regulatory challenges and the gradual decline of third-party cookies.

Industry Overview in the Target's Specific Country

The data privacy and consent management software industry is rapidly evolving, driven by stringent regulations like the General Data Protection Regulation (GDPR) in Europe an