Schibsted has acquired a 51% stake in Shifter Media AS to enhance its digital news offerings in the technology sector.
Information on the Target
Schibsted is a prominent media group based in Norway, known for its diverse portfolio which includes newspapers, online news platforms, and various digital services. It operates one of Norway's largest news websites, with significant readership across various demographics. Recently, Schibsted acquired a 51% stake in Shifter Media AS, a notable news outlet that has carved a niche for itself in delivering tech and startup news.
This acquisition aligns with Schibsted’s strategy to enhance its media offerings and reach a wider audience, particularly focusing on technology and innovation sectors that are increasingly relevant to its readers.
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Industry Overview in Norway
The Norwegian media industry is characterized by a strong emphasis on digital transformation. As traditional print media struggles, leading companies are investing heavily in digital formats to attract younger audiences. This transition is evi
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