Reitan Retail has acquired a 30% stake in The Oslo Company to enhance its branding capabilities and leverage creative storytelling for its diverse range of brands.
Target Company Overview
The Oslo Company, also known as 'Kompaniet', was established in 2016 by Christian Steen and Trond H. Kvernstrøm. The agency has focused on assembling top talent in advertising and television, creating an innovative environment conducive to storytelling. Currently, The Oslo Company comprises approximately 35 professionals specializing in advertising, design, events, and video production. They have successfully developed notable projects, including 'Hjem til Jul' for Netflix and 'Ikke lov å le på hytta' for VGTV.
Industry Overview in Norway
The creative industry in Norway has been flourishing, with a strong emphasis on innovative storytelling across various media. The increasing demand for digital content, coupled with a burgeoning advertising market, presents ample opportunities for growth. Agencies that can blend creativity with strategic marketing are particularly positioned to excel in this environment.
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With a growing number of brands competing for consumer attention, the need for effective communication strategies is more pertinent than ever. This has l
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