Schibsted Media has acquired the remaining shares of Shifter Media AS, becoming its sole owner to enhance growth in the technology-focused journalism sector.

Target Information

Schibsted Media has successfully acquired the remaining shares in Shifter Media AS, thus becoming the sole owner of the media company. This strategic acquisition is part of Schibsted's broader vision to enhance the operational capabilities and growth trajectory of Shifter, a prominent platform dedicated to covering the start-up and tech ecosystem in Norway. Sarah Sørheim, the head of the Niche Unit at Schibsted, articulated the company's ambitious plans for Shifter's future development, emphasizing the newfound independence afforded by this purchase.

Industry Overview in Norway

The media landscape in Norway is evolving rapidly due to technological advancements and shifting consumer preferences. The adoption of digital platforms has transformed how information is consumed, leading to a growing demand for high-quality journalism and innovative content. Norway's media sector is characterized by a strong emphasis on investigative reporting, solid journalistic standards, and a collaborative approach among various media outlets to engage audiences more effectively.

With an increasing focus on sustainability and ethical reporting, media organizations are under pressure to adapt their business models. Norway's media industry has seen a rise in the development of niche conte