Schibsted ASA has acquired a 9.99% stake in Finn.no AS from Polaris Media ASA, enhancing its control in the growing Norwegian digital classifieds market.

Target Information

Schibsted ASA, a leading media company based in Norway, has announced the acquisition of a 9.99% stake in Finn.no AS ("FINN") from Polaris Media ASA. Polaris Media has been a minority shareholder in FINN since its inception in 2000. The acquisition is part of Schibsted's ongoing efforts to consolidate its ownership structure and enhance its control over significant assets within the digital market.

FINN is Norway’s largest classified ad platform, offering users a comprehensive platform for buying and selling a wide array of goods and services including real estate, vehicles, and jobs. The site has a robust reputation and is a critical player in Norway’s digital marketplace.

Industry Overview

The digital advertising and classified ads market in Norway is characterized by rapid growth and evolution, driven by increasing online penetration and changing consumer behaviors. As users shift towards digital platforms for their buying a

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Schibsted

invested in

Finn.no AS

in 2024

in a Other deal

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