eBay has acquired the Norwegian C2C social marketplace Tise from Trind Ventures to enhance its position in the global C2C market.
Target Information
Tise, a consumer-to-consumer (C2C) social marketplace based in Oslo, Norway, has been acquired by eBay, a leading global commerce platform. Tise is recognized for its engaging, social-first approach, which appeals particularly to the Gen Z and Millennial demographics. This acquisition marks a significant step in eBay's strategy to strengthen its position in the C2C market.
The platform facilitates easy and enjoyable resale, fostering a vibrant community committed to sustainability. With the growing demand for second-hand goods, Tise has positioned itself as a key player in the C2C segment within Norway, offering a unique blend of social interaction and commerce.
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Industry Overview
The C2C marketplace industry in Norway is experiencing rapid growth, driven by a shift in consumer preferences towards more sustainable shopping options. With increasing awareness of environmental issues, many consumer
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