U Beauty, a premium skincare brand founded by influencer Tina Craig, has secured a minority investment from Sandbridge Capital to expand its product offerings and accelerate growth.

Target Information

U Beauty is a premium skincare brand co-founded by influencer Tina Craig and entrepreneur Katie Borghese. The brand has quickly gained traction in the luxury beauty market, establishing a reputation for combining high-quality formulations with scientifically driven effectiveness. Since its inception in 2019, just prior to the onset of the pandemic, U Beauty has curated a loyal customer base through innovative sampling strategies rather than conventional marketing channels.

The brand's flagship product, the £138 Resurfacing Compound, has achieved significant popularity, selling out within two weeks of its launch on Net-a-Porter. U Beauty’s product offerings are now available at over 100 retailers, including renowned names such as Nordstrom, Violet Grey, Bergdorf Goodman, and Saks Fifth Avenue. As of 2022, the company anticipates its revenues will exceed $15 million.

Industry Overview

The skincare industry in the United States has seen robust growth in recent years, partly driven by increasing consumer demand for effective and luxurious beauty products. This sector has evolved significa