ITC has invested in Mother Sparsh, acquiring 16% of its share capital to strengthen its presence in the growing ayurvedic and natural personal care market.

Information on the Target

Mother Sparsh Baby Care Private Limited, commonly referred to as Mother Sparsh, is a premium brand specializing in ayurvedic and natural personal care products tailored specifically for mothers and babies. The company offers a diverse range of products that harness the ancient knowledge of Ayurveda, delivering potent solutions that cater to the needs of modern parents.

By emphasizing quality and natural ingredients, Mother Sparsh has positioned itself effectively within the direct-to-consumer (D2C) space. Its innovative product line not only addresses the needs of consumers seeking safe and effective care for their families but also stands out in a highly competitive market.

Industry Overview in the Target’s Specific Country

The ayurvedic and natural personal care industry in India is experiencing significant growth, driven by an increasing consumer preference for products that are safe, environmentally friendly, and devoid