Pernod Ricard India has agreed to sell its Imperial Blue business division to Tilaknagar Industries Ltd, aiming to streamline its portfolio and focus on premiumization in India's growing spirits market.

Target Information

Pernod Ricard India Private Limited has signed a definitive agreement to sell its Imperial Blue business division to Tilaknagar Industries Ltd (TI), a prominent entity in India's spirits market. This strategic move aims to refine Pernod Ricard India’s brand portfolio, enabling the company to focus more on premiumization trends and foster sustainable, profitable growth.

India, being Pernod Ricard's second-largest market globally, holds immense strategic significance. This realignment of assets not only enhances Pernod Ricard India's operational capabilities but also positions the company optimally to leverage the country's robust macroeconomic fundamentals and substantial long-term potential. The transaction is anticipated to positively impact Pernod Ricard India, immediately boosting its operating margins and increasing the rate of growth in net sales upon closing.

Industry Overview

The Indian spirits market is one of the fastest-growing sectors, characterized by a dynamic shift towards premium alcoholic beverages. With a population exceeding 1.