ITC plans to acquire a 16% stake in Mother Sparsh, a D2C ayurvedic and natural personal care brand, to enhance its digital-first FMCG strategy and capitalize on the growing demand for natural products.
Target Information
ITC has announced its agreement to acquire a 16% stake in Mother Sparsh Baby Care Private Limited, an emerging direct-to-consumer (D2C) brand specializing in premium ayurvedic and natural personal care products tailored for mothers and infants. Mother Sparsh offers a variety of products that harness the ancient principles of Ayurveda to ensure effective and trusted care solutions.
This investment aligns with ITC's strategic vision, known as 'ITC Next', which emphasizes the creation of a digitally-oriented organization. The initiative is spearheaded by Chairman Sanjiv Puri, focusing on enhancing digital transformation efforts and establishing a robust portfolio of digital-first FMCG brands.
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Industry Overview
The personal care industry in India, particularly in the Ayurvedic segment, is experiencing rapid growth due to increasing consumer awareness about the benefits of natural products. As more consumers seek alternatives to synthetic products, brands like Mo
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ITC
invested in
Mother Sparsh
in 2021
in a Other Corporate deal