ITC Limited has signed agreements to acquire a 73.5% stake in Mother Sparsh Baby Care Private Limited, enhancing its presence in the premium Ayurvedic and natural baby care market.

Target Company Overview

ITC Limited has announced the strategic acquisition of Mother Sparsh Baby Care Private Limited, a prominent player in the premium Ayurvedic and natural baby care industry. This acquisition enables ITC to secure a 73.5% stake, enhancing its commitment to offer specialized solutions to Indian consumers. Mother Sparsh has gained a trusted reputation among mothers in India by offering a diverse range of ayurvedic and natural products that prioritize safety and quality, grounded in traditional Indian practices.

With its innovative product lineup, Mother Sparsh addresses various aspects of baby care, including personal care, health, and hygiene. The company has effectively adopted a digital-first strategy, establishing a robust online presence through its dedicated website and major e-commerce platforms, while also ensuring visibility in brick-and-mortar baby stores. Currently, Mother Sparsh boasts an annual revenue run rate exceeding INR 110 crores, reflecting the growing demand for premium baby care solutions amidst an estimated INR 3000 crore market in India.

Industry Overview in India

The baby care segment in India remains relatively under-penetrated, offering substantial growth potential. As the market evolves, there is a marked shift toward safer, natural, and specialized products,