WOOK has secured a Series C funding round led by Yilian Capital to enhance its operations and expand into new markets, focusing on the booming Southeast Asian e-commerce sector.

Target Information

WOOK, a cross-border e-commerce platform, has successfully completed a Series C funding round worth hundreds of millions of RMB. The round was led by Yilian Capital with participation from Tiangou Interactive, while Gao Hu Capital acted as the exclusive financial advisor. Established in 2011, WOOK focuses on connecting high-quality brands from Greater China with emerging overseas markets.

With the rapid economic growth, increasing internet penetration, and a young demographic profile, Southeast Asia has emerged as one of the fastest-growing e-commerce markets globally. In Indonesia, WOOK has developed two significant 3C digital accessory brands, 'VIVAN' and 'ROBOT', quickly becoming a market leader in the digital accessories category within three years.

Industry Overview

The Southeast Asian e-commerce landscape has seen exponential growth, driven by rising incomes, increased smartphone usage, and a shift towards online shopping among consumers. According to recent reports, t