Lummo, an innovative platform empowering Southeast Asian MSMEs with direct-to-consumer ecommerce solutions, has successfully raised $80 million in Series C funding led by CapitalG.

Target Information

Lummo is positioned as a key player in Southeast Asia's growing ecommerce landscape, aiming to empower micro and small-to-medium enterprises (MSMEs) through its innovative platform. By facilitating direct sales from merchants to consumers, Lummo offers a unique solution that allows businesses to establish brand identities and nurture customer relationships, diverging from traditional marketplace models.

Originally launched as a bookkeeping app, BukuKas, in late 2019, Lummo recognized the potential for MSMEs to engage in digital commerce. Subsequently, it introduced LummoSHOP, its flagship product, designed to provide a seamless experience for ecommerce sellers, equipped with essential tools such as catalog management and WhatsApp integration.

Industry Overview in Southeast Asia

Southeast Asia is one of the most dynamic regions for ecommerce, experiencing significant growth from $38 billion in sales in 2019 to $120 billion in 2021. The rapid expansion has primarily been driven by an increase in internet ac