Indonesian social commerce platform Super has raised $70 million in a Series C funding round led by New Enterprise Associates to expand its services in rural areas and enhance its distribution capabilities.

Information on the Target

Super, an Indonesian social commerce platform, has successfully raised $70 million in a Series C funding round led by New Enterprise Associates, a prominent U.S.-based investor. The startup primarily serves tier-2 and tier-3 cities, as well as rural areas in Indonesia. With the latest funding, Super aims to enhance its logistics capabilities and expand its reach in underserved markets.

Operating since its founding in 2018, Super has managed to raise a total of $106 million, making it the most funded social commerce company in Indonesia. The platform leverages a network of agents, including individuals and small retailers (warungs), to deliver consumer goods efficiently, guaranteeing delivery within 24 hours to facilitate local commerce.

Industry Overview in Indonesia

The social commerce industry in Indonesia has witnessed significant growth as more consumer interactions move online. With a burgeoning middle class and rapid smartphone penetration, the demand for convenient shop