Fabelio has raised USD 9 million in its Series C funding round to accelerate its growth in the Indonesian furniture market, enhancing its technology and supply chain capabilities.

Target Information

Fabelio, established in 2015, is a prominent furniture brand based in Indonesia, specializing in offering well-crafted and high-quality furniture designed by local artisans. The company boasts a wide product range that includes living room, dining area, workspace, and bedroom furniture, along with customized interior design services for both residential and commercial spaces. Fabelio has also built a robust infrastructure with three offices and 20 experience centers across key regions such as Jabodetabek and Bandung, enabling it to provide free same-day delivery and a two-year warranty on its products.

Since its inception, Fabelio has experienced significant growth, achieving an 82% year-on-year increase in customer acquisition. The company has successfully executed over 1,000 B2B projects, collaborating with renowned clients such as Citraland, BRI, and Jakarta MRT. As of now, Fabelio's products are available in more than 750 sub-districts throughout Java, showing its expansive reach and acceptance in the Indonesian market.

Industry Overview

The furniture industry in Indonesia is rapidly evolving, with the online segment gaining a significant foothold. The market for home furniture in Indonesia is estimated at approximately USD 6.7 billi