Waterland Private Equity partners with LionsHome GmbH to expand its home & living product comparison platform through a buy-and-build strategy across multiple markets.

Target Overview

LionsHome GmbH, founded in 2014 in Berlin, has emerged as a key player in the European home & living sector by operating a highly effective product comparison platform. This platform aggregates the online product offerings of numerous leading brands across ten countries, facilitating a seamless comparison experience for consumers. With an impressive annual visitor count of approximately 40 million, LionsHome allows customers to efficiently navigate through a broad selection of furniture and interior design products, including household items, office furniture, decorative accessories, lighting, and outdoor furnishings.

As one of Europe’s leading platforms in its niche, LionsHome aims not only to enhance user experience but also to broaden its service offerings. The founders, Michael Röcker (CEO) and Christoph Königer (CTO), are actively involved in the company's growth strategy and have committed to significant reinvestment in the business as part of their partnership with Waterland Private Equity.

Industry Overview in Germany

The home & living industry in Germany has experienced considerable growth over recent years, reflecting shifts in consumer behavior towards home improvement and aesthetic enhancement. With a