Target Information

Beyond Capital Partners GmbH ("BCP") has advised the Beyond Capital Partners Fund III in acquiring a stake in ORENDT STUDIOS Holding GmbH ("ORENDT"), headquartered in Hamburg. The signing and closing of the transaction were completed in August 2024. ORENDT has established itself as a leading technology-driven content producer over the past 30 years. The company specializes in delivering advanced solutions in areas such as Artificial Intelligence, Computer Generated Imagery, 3D Visualizations, 3D Scanning, Augmented & Virtual Reality, as well as traditional video and photography productions. ORENDT serves both national and international top-tier brands in the luxury and lifestyle sectors.

With a workforce of approximately 250 employees, ORENDT operates from its Hamburg headquarters and provides on-site services to clients across nine global locations. As an integrated partner and a comprehensive 360-degree workflow solution provider, ORENDT aims to support its clients with innovative and effective digital content production.

Industry Overview

The digital content production industry in Germany has witnessed significant growth, propelled by increased demand from various sectors such as e-commerce, advertising, and digital marketing. Companies are increasingly looking for innovative solutions to engage consumers, drive sales, and enhance brand recognition. As a result, firms like ORENDT, specializing in tech-driven content creation, are well-positioned to capture market opportunities.

Germany is known for its rich history of technological innovation, making it a fertile ground for advancements in the digital content sector. The combination of a skilled workforce and a robust technology landscape has allowed companies to leverage artificial intelligence and other tools to create personalized marketing content. As businesses shift toward data-driven strategies, the relevance of companies like ORENDT becomes even more pronounced, as they are capable of providing performance-measurable solutions.

Furthermore, the shift to online sales channels accelerated by the pandemic has underscored the importance of digital content. Brands are increasingly investing in high-quality, engaging visual productions to enhance their online presence and drive conversions. This growing trend has created a favorable environment for firms focusing on innovative content solutions, making ORENDT's technological competencies invaluable.

In the context of Europe's digital landscape, the German market stands out due to its size and diversity. As international companies seek to expand their footprints within Europe, partnerships with established content producers like ORENDT will likely become pivotal for swift market entry and local adaptation.

Rationale Behind the Deal

The acquisition of a majority stake in ORENDT STUDIOS Group aligns with Beyond Capital Partners' strategy to support the company's growth trajectory and expand its international reach. The partnership aims to enhance ORENDT's capacity to provide superior digital content production solutions across all communication channels, with a specific focus on e-commerce. Moreover, the collaboration will enable the development of new technologies, particularly in artificial intelligence, further empowering ORENDT to deliver personalized marketing content based on data insights.

Torsten Orendt, founder and managing partner of ORENDT STUDIOS, expressed confidence that Beyond Capital Partners represents the ideal partner for driving continued growth and innovation within the firm. The collaboration will not only support ORENDT's ongoing expansion efforts but will also increase the company’s market presence through future strategic acquisitions.

Investor Information

Beyond Capital Partners is a private equity firm focused on acquiring majority stakes in profitable mid-sized companies within the DACH region, emphasizing asset-light sectors such as services, IT, software, healthcare, and lifestyle & entertainment. The firm, recognized as an SFDR8+ Fund, places significant importance on sustainable investments and the principles of environmental, social, and governance (ESG) criteria. Through its investment strategy, Beyond Capital Partners aims to foster businesses with a positive impact while securing strong returns for its investors.

The transaction is further supported by the European Union through the InvestEU Fund, emphasizing its potential for stimulating growth within the European market. This backing adds an extra layer of credibility to Beyond Capital Partners’ investment choices, demonstrating a commitment to furthering innovation in high-potential sectors.

View of Dealert

This acquisition exemplifies a strategic fit in the evolving digital content production industry. By aligning with ORENDT STUDIOS, Beyond Capital Partners gains access to a leading player with established capabilities in leveraging cutting-edge technologies, positioning itself strongly amidst rising competition. The opportunity for ORENDT to enhance both organic growth and strategic acquisitions underlines the potential for robust scaling, allowing for the creation of a market leader.

Given the increasing emphasis on personalized and measurable marketing solutions, investing in ORENDT appears to be a prudent decision. The firm’s emphasis on utilizing AI and data-driven strategies will likely resonate well with contemporary market demands, thereby securing a competitive advantage in the long run. As brands continue to prioritize high-quality content for consumer engagement, ORENDT’s offerings will be essential for driving their commercial success.

The potential to expand into new markets and sectors also offers significant upside for the investment. Beyond Capital Partners’ strategic guidance, along with its strong focus on operational growth, positions ORENDT to emerge as one of the foremost providers in Europe within the digital content sphere. Overall, this investment reflects an opportune moment for both parties as they seek to capitalize on emerging trends within a dynamic market.

View Original Article