EMZ Partners, alongside IK Partners and Oakley Capital, has invested in Wishcard Technologies Group, empowering the management team to reclaim majority control and focus on growth in the B2C and B2B gifting markets.

Target Information

Wishcard Technologies Group, founded in 2014, has established itself as the premier provider of B2C multi-brand gift vouchers and B2B gift cards within the DACH region (Germany, Austria, and Switzerland). The company has achieved notable growth, offering one of the most extensive brand selections in the market, with a network exceeding 500 reputable redemption partners, including major brands such as Amazon, Google, Apple, IKEA, and Zalando. Wishcard has successfully shipped over 60 million vouchers to both B2B and B2C customers across the DACH region and Italy, leveraging a diverse range of sales channels, which encompass more than 110,000 retail outlets along with its proprietary e-commerce store.

Wishcard's robust positioning in the gifting and reward market capitalizes on growing trends in Europe, where the B2C market remains significantly underpenetrated. Additionally, there is an increasing demand for adaptable incentive solutions among B2B clients, alongside a rising consumer preference for sustainable gifting options that minimize packaging waste.

Industry Overview in DACH Region

The gifting and rewards sector in the DACH region is experiencing dynamic growth, propelled by several factors including an evolving consumer landscape that prioritizes convenience and flexibility. The industry's shift towards digitalization has also