Hg has invested in MeinAuto.de, a leading German online car sales platform, aiming to enhance its offerings in the digital automotive distribution sector.
Information on the Target
Hg has announced its investment in MeinAuto.de, a prominent B2C online platform focused on new car purchases, headquartered in Cologne, Germany. Established in 2007, MeinAuto employs over 70 staff members and has become one of Germany's leading online vehicle sales platforms, attracting more than 16 million visitors annually and connecting with a network of over 9,000 dealers.
This investment marks a significant move for MeinAuto, enabling it to further enhance its market position and expand its offerings in the competitive automotive sector.
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Industry Overview in Germany
The automotive industry in Germany is renowned as one of the most advanced in the world, characterized by its innovation, engineering excellence, and significa
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Hg
invested in
MeinAuto.de
in 2023
in a Growth Equity & Expansion Capital deal