Yepoda has successfully completed a Series B funding round led by Verlinvest to enhance its global expansion and retail partnerships, particularly in the U.S. and Europe.

Target Information

Yepoda, a prominent K-Beauty brand established in 2020, has rapidly risen to prominence in the Western beauty market. Co-founded by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda focuses on integrating innovative Korean skincare advancements with clean, sustainable formulations. The brand has achieved remarkable growth, surpassing €65 million in revenue by 2024 and amassing over one million loyal customers across key European markets, including France, Italy, Spain, the UK, and Germany.

Yepoda's commitment to sustainability and ethical practices is evident in its product offerings, which are all vegan, cruelty-free, and packaged sustainably. The brand is dedicated to making high-quality K-Beauty products accessible to a global audience, further underscored by its partnership with 1% for the Planet, through which it donates 1% of its revenue to environmental initiatives.

Industry Overview

The K-Beauty industry has seen tremendous growth, particularly in Western markets, driven by a rising consumer demand for innovative skincare solutions that prioritize both efficacy and sustainability. In this context, brands like Yepoda are well