Heliad Equity Partners invests in FINN's $110M Series B funding round to support the car subscription company's expansion into the U.S. market and strengthen its leadership in Europe.

Information on the Target

FINN is an innovative car subscription service that aims to transform the automotive experience by providing a flexible, user-friendly platform for customers to select vehicles that suit their lifestyles. By prioritizing transparency in pricing, FINN includes comprehensive insurance, maintenance, and 24/7 customer support in its subscriptions. The company supports the transition to electric vehicles by ensuring that one-third of its fleet is fully electric, with plans for further expansion in this area.

Founded with the goal of making mobility both fun and sustainable, FINN allows customers to subscribe to a car with a few simple clicks, receiving their vehicle directly at their location within days or weeks. With the recent funding, FINN is well-prepared to extend its services into the U.S. market, launching subscription options in key states such as California and Florida by the end of 2022.

Industry Overview in the Target’s Specific Country

The car subscription industry has witnessed significant growth in recent years, particularly as consumers increasingly favor convenience and flexibility over traditional vehicle ownership. In Europe, where FINN primari