Information on the Target

Founded in 2020 in Munich, 4screen is the world's first Driver Interaction Platform that enables real-time business engagement with drivers through vehicle displays. This pioneering solution in In-Car Marketing allows brands to effectively reach their target audiences ready to make purchases, while simultaneously helping automakers tap into scalable digital business models and enhance the in-vehicle experience.

Since its launch, 4screen has experienced significant growth, establishing itself as a leader in driver interaction and vehicle data monetization. The platform is currently operational in twelve countries across Europe and North America, integrated into the operating systems of 15 leading automotive brands, including Mercedes-Benz, Stellantis, Volkswagen Group with Audi, Hyundai, Kia, Toyota, and Zeekr. Its agnostic architecture facilitates seamless integration and scalability across various operating system variants, delivering contextually relevant content securely and in compliance with applicable traffic, safety, and data protection standards.

Industry Overview in the Target’s Specific Country

The automotive digital marketing sector in Germany is on the brink of disruption, with companies like 4screen leading the charge in transforming driver experiences and brand engagement. With over 100 million connected vehicles in operation globally, the vehicle is one of the last major untapped potential areas in digital media. Modern vehicle displays are significantly larger than smartphone screens, providing an opportune platform for impactful brand messaging.

The automotive industry is witnessing a paradigm shift towards enhanced connectivity, making the driver experience an integral part of everyday digital interactions. As consumers increasingly expect tailored and contextual marketing experiences, platforms like 4screen stand at the forefront of this transition. They offer brands a unique opportunity to connect with consumers in moments of high intent to purchase.

Furthermore, there is a growing emphasis on developing scalable digital revenue models within the automotive sector. As automakers navigate the evolving landscape of consumer behavior and expectations, integrating rich, real-time data from vehicles into marketing strategies becomes essential. Companies that leverage this shift, like 4screen, will likely redefine how brands interact with drivers.

As the industry adapts to these fundamental changes, partnerships between innovative tech platforms and traditional automakers are becoming increasingly important. This dynamic creates a fertile ground for growth, as evidenced by the recent investment activity fueling expansion efforts in this sector.

The Rationale Behind the Deal

The successful Series B funding round of $21 million, led by Bosch Ventures and complemented by renowned investors NewRoad Capital Partners and Bayern Kapital, highlights the confidence and strategic vision for 4screen’s growth trajectory. The newly acquired capital will be instrumental in advancing 4screen's international expansion efforts, particularly in the U.S. market.

Key objectives for this funding include entering new markets, enhancing technology and data infrastructure, and expanding partnerships with brands and automakers. The strategic selection of investors underscores a commitment to fostering 4screen’s growth and navigating the dual-sided challenges of connecting businesses with consumers effectively.

Information About the Investor

Bosch Ventures is a globally active venture capital firm with a strong focus on the North American market. The firm recently launched its sixth fund with a capital commitment of $270 million, and its significant presence in the automotive and mobility sectors positions it as a key partner for 4screen's growth. Bosch Ventures aims to support transformative innovations in mobility, making it an aligned partner for 4screen's strategic objectives.

NewRoad Capital Partners is a U.S.-based investment firm, led by industry experts, focusing on demand-driven, high-growth enterprises in marketing services, retail technology, and logistics. Their strategic alignment with 4screen’s mission provides a critical backing for the realization of 4screen's vision—connecting brands with drivers at optimal moments.

Bayern Kapital, a leading venture capital investor in Germany, participates through the ScaleUp Fund Bavaria, supporting innovative high-tech firms. With a portfolio exceeding 320 funded companies and assets under management of €700 million, Bayern Kapital plays a crucial role in fostering technological advancement and entrepreneurship in Bavaria.

View of Dealert

Evaluating the potential of 4screen, this investment round appears to represent a strategic step towards capturing a rapidly growing niche in the automotive digital marketing space. The convergence of advanced technology with the evolving needs of brands and consumers offers significant future growth opportunities. The investment by top-tier firms like Bosch Ventures, alongside seasoned industry experts, reinforces the company’s credibility and growth prospects.

4screen's innovative approach positions it as a leader in the emerging market of in-car marketing, suggesting it is well-positioned to capitalize on untapped opportunities. The integration with major automotive brands further enhances its potential to deliver meaningful value to partners and consumers alike, significantly impacting marketing channels in the automotive sector.

Additionally, as the trend towards connected vehicles continues to grow, the real-time engagement capabilities that 4screen offers are likely to resonate well with both brands and consumers. This positions 4screen favorably in a competitive landscape, making it a strong candidate for continued investment and development.

In conclusion, 4screen not only fulfills a market need with its unique solution but also demonstrates scalability and strategic foresight. As automotive technology evolves, 4screen's potential to shape the future of driver-brand interactions looks promising, warranting positive sentiment towards this investment opportunity.

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