4screen, a Munich-based Driver Interaction Platform, successfully raised $21 million in Series B funding to expand its global presence and enhance its technology, led by investments from Bosch Ventures, NewRoad Capital Partners, and Bayern Kapital.

Information on the Target

Founded in 2020 in Munich, 4screen is the world's first Driver Interaction Platform that enables real-time business engagement with drivers through vehicle displays. This pioneering solution in In-Car Marketing allows brands to effectively reach their target audiences ready to make purchases, while simultaneously helping automakers tap into scalable digital business models and enhance the in-vehicle experience.

Since its launch, 4screen has experienced significant growth, establishing itself as a leader in driver interaction and vehicle data monetization. The platform is currently operational in twelve countries across Europe and North America, integrated into the operating systems of 15 leading automotive brands, including Mercedes-Benz, Stellantis, Volkswagen Group with Audi, Hyundai, Kia, Toyota, and Zeekr. Its agnostic architecture facilitates seamless integration and scalability across various operating system variants, delivering contextually relevant content securely and in compliance with applicable traffic, safety, and data protection standards.

Industry Overview in the Target’s Specific Country

The automotive digital marketing sector in Germany is on the brink of disruption, with companies like 4screen leading the charge in transforming driver experiences and brand engagement. With over 100 million connected vehicles in ope