Daring Foods has been acquired by Australia’s v2food, in partnership with Ajinomoto Co., to enhance innovation in the global plant-based protein market.

Target Company Overview

Daring Foods, recognized as the leading unbreaded plant-based chicken brand in the United States, is making headlines with its recent acquisition by Australia’s v2food, a top plant-based meat company. This strategic move also includes collaboration with Ajinomoto Co., a Tokyo-based global food science leader. Daring has gained significant market share and recognition since its inception in 2018, thanks to substantial annual growth and an appealing product lineup that focuses on delivering clean ingredients and exceptional taste.

Industry Overview in the United States

The plant-based food industry in the United States has been experiencing dynamic growth, driven by increasing consumer demand for sustainable, health-oriented protein alternatives. The market has seen a notable rise in the popularity of plant-based options, with companies like Daring leading the charge. In a competitive landscape, the sector has shown resilience, even amid economic fluctuations that have affected various food categories.

Daring’s success story is underscored by impressive statistics: a remarkable 24% annual growth CAGR since 2021, positioning it as the fastest-growing frozen plant-based meat b