SalesLink has acquired a strategic shareholding in Modern Baking Group, enhancing growth opportunities in the food manufacturing sector.

Target Information

SalesLink has successfully acquired a strategic shareholding in Modern Baking Group, a prominent owner of the Unibic brand and renowned manufacturer of Anzac biscuits. This acquisition represents a significant step for both companies in leveraging their strengths to enhance market offerings.

Modern Baking Group has established itself as a key player in the food production sector, particularly within the biscuit segment, where it aims to innovate and grow its product lines. The company is focused on strengthening its market position and exploring new avenues for expansion.

Industry Overview in Australia

The food manufacturing industry in Australia is characterized by a diverse and dynamic market that includes both large and small players. With a growing consumer demand for convenience foods and healthier option

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SalesLink

invested in

Modern Baking Group

in

in a Strategic Partnership deal

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