Target Information

Webel is an innovative marketplace founded by Nacho Tejero, Carlos, Guillermo, and Javier while they were in university. The platform focuses on connecting users with various services ranging from beauty to wellness, allowing them to conveniently search, book, and enjoy these services from the comfort of their homes. Since its inception, Webel’s app has quickly garnered popularity, going viral among both clients and service professionals.

The primary challenge Webel faced was establishing a profitable and scalable business model, a hurdle that has historically plagued similar startups in the same sector. Many past ventures struggled with low customer retention, as users often bypassed the platform to secure services directly with professionals. Webel's innovative approach aims to mitigate this issue by enhancing the value proposition for all stakeholders involved.

Industry Overview in Spain

In Spain, the online services sector is undergoing a transformation, fueled by changing consumer behaviors and preferences. The demand for on-demand services has surged, particularly in urban areas, as customers seek convenience and personalization in their service experiences. This shift presents a significant opportunity for platforms like Webel that can adapt to meet evolving needs.

While traditional services such as beauty and wellness have been available, integrating them into a digital marketplace remains relatively underexplored. Industry competitors have often failed to scale their operations successfully, primarily due to the challenges linked to user retention and maintaining the service provider relationship.

Webel’s entry into this market coincides with a broader trend of digitalization in the service industry, where consumers are increasingly relying on apps for everything from food delivery to personal grooming. As platforms enhance their offerings and streamline transactions, they can attract and retain a loyal customer base.

Furthermore, with Spain's vibrant startup ecosystem and a growing appetite for innovation, there is a conducive environment for marketplace models that prioritize both user experience and service provider satisfaction. This presents an ideal landscape for Webel to expand its operations successfully.

Rationale Behind the Deal

The recent fundraising of €550K through a SAFE agreement led by Trind Ventures is designed to fuel Webel’s expansion plans, enabling the team to reach a broader audience and enhance its platform capabilities. Given Webel’s impressive monthly growth rate of 23% over the past year and its commitment to improving customer and professional experiences, investors see significant potential for return on investment.

By concentrating funds on scaling operations, Webel aims to transition from its local success in Madrid and Barcelona to other promising markets such as Italy and Portugal. This strategic expansion aligns with their ambition of becoming a global leader in the services marketplace.

Information About the Investor

Trind Ventures is a well-regarded investment firm known for backing innovative startups that demonstrate growth potential and a solid business model. The firm, alongside superangel fund Tiburon and several notable business angels, has recognized Webel’s unique value proposition and its capacity to address significant challenges within the industry.

The investor composition reflects a strong belief in Webel’s ability to scale effectively and create lasting value in the services marketplace. Industry experts within the investment community are particularly optimistic about Webel’s team and their methodical approach to service expansion.

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Dealert views Webel as a promising investment opportunity, given its track record of achieving sustainable growth and customer retention. The company’s innovative use of technology to enhance service delivery and streamline operations positions it favorably in the competitive landscape of service marketplaces.

Moreover, Webel's strategic focus on empowering service providers through added value tools—like automated scheduling and notifications—demonstrates a deep understanding of their business dynamics. This dual focus on both clients and professionals can result in a symbiotic relationship that fosters loyalty and encourages repeat business.

However, while Webel shows potential, it must remain vigilant against market saturation and robust competition as it scales. The founders’ ambition and proven model of enhanced customer engagement will play critical roles in ensuring long-term success.

Overall, with a strong value proposition and a clear roadmap for expansion, Webel represents a viable investment opportunity in a rapidly evolving sector that is ripe for innovation and growth.

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Trind Ventures

invested in

Webel

in 2023

in a Seed Stage deal

Disclosed details

Transaction Size: $586M

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